Production access not granted? What to do next

The usual reasons

• Fewer than 12 testers were opted in for the full 14 days.
• Low engagement: testers installed the app but barely used it.
• Thin answers in the application that don’t match what happened in the test.
• Policy issues with the app or its store listing.

What to do next

1. Read the email carefully and fix exactly what it names.
2. Keep your closed test running. Don’t remove testers.
3. Get testers to actually use the app: give them a task and a reason to come back.
4. Ship an update that responds to their feedback, and write down what changed.
5. Apply again when Play Console allows it, with specific answers.

How to avoid it next time

Recruit more than 12 testers, choose people who will really open your app, and collect written feedback from the first day. Dozenship confirms real testing time with Android’s Usage Access and requires meaningful feedback, which is the kind of engagement Google looks for. Google alone decides whether to grant access.